GROWTH IN
MOTION
Brands have the power to move. They excite, connect and resonate. We want to help your brand build a reputation that inspires action.
At Blueshift Brands, we partner with all kinds of businesses, nationally known to locally owned, to create impactful strategies and rapid growth. Our vast experience, insights and creativity empower your brand and outfit your business with tools to succeed.
WHAT MOVES US TO
ACTION
STRATEGIC PLANNING
Through market research and relevant insights, we work with you to develop on-point macro and micro strategies. From brand purpose and persona to white space identification, we create a captivating platform that moves your business toward your growing goals.
BRAND ENGAGEMENT
We identify brand truths and bring them to life in a compelling narrative that creates customer intimacy and builds meaningful relationships. We provide the tools you need to meet the market where it lives and compel a purchase decision.
BUSINESS DEVELOPMENT
Your business is your heart and soul – we can relate. That's why we listen first and then act. Whether it's a new product, innovation pipeline, portfolio gap analysis or anything else that impacts your day-to-day operations, we love to take on every challenge.
ABOUT OUR
BRAND
KARA
Kara Phillips is the founder and Managing Principal at Blueshift Brands. She has spent the past 20+ years working on some of the world’s biggest brands, for some of the world’s largest CPG companies. Her passion is food, which has led to a career bringing great products to chefs and cooks in the foodservice industry. Specializing in B2B marketing, she has focused on accelerating brands to create incremental growth for manufacturers and operators alike.
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Kara's expertise includes Channel and Customer Marketing, Brand Building, Business Development and Growth Strategy, to name a few. Above all, she loves to build brands. She'll ask tough questions and dig into any problem thrown her way. When challenges arise, she implements leadership and expertise to nail down strategies that demand action.
PHILLIPS
IDEAS AT
WORK
Product Launch
Our client developed a new product in an existing portfolio that solved a problem chef face everyday. We developed a launch strategy to introduce it into the foodservice market, focusing on operator pain points and the solution, for a truly compelling product launch.
Business Plan
From evaluation to business plan creation, we introduced a retail brand into the foodservice market, determining how and where it could make an effective and successful transition.
Brand Story
In order to create a selling story that stood out from the competition, we discovered the product point of difference and trained the sales team to tell the right story, the right way.
Sales Tools
Functionality and ease of use can make or break a sales call. We evaluated and created new tools to help a client’s sales force be better prepared to face the market and acquire customers.
Distributor Promo
We developed a promotion program to incent DSRs to sell product for a specific manufacturer and implement a successful product pitch.
Culinary Collab
To promote and demonstrate new product performance, we collaborated with a client’s culinary team to develop new recipes used in sales materials and the website.
Brand Build
The target objective aimed to double or triple product sales, and we implemented a marketing plan centered around building the brand to gain awareness, drive trial and increase customer interaction.
Customer Target
In order to create a sales funnel of opportunities for a new product, we targeted and tiered customers most to least likely to purchase and prioritized sales efforts.
PROUD TO WORK WITH TRUSTED BRANDS
